Image of Likeable business : why today's consumers demand more and how leaders can deliver

Buku Non-ketenaganukliran

Likeable business : why today's consumers demand more and how leaders can deliver

Dave Kerpen knows how important it is for a business to be liked―by customers, employee, stakeholders, and the general public. He lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you’ll get when you gain the trust of your customers and stakeholders. In today’s social media world, it literally pays to be likeable.rnrnLikeable Business helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as:rn- LISTENING―to customers, colleagues, shareholders―and competitorsrn- AUTHENTICITY―because today’s savvy customer always knows when you’re faking itrn- TRANSPARENCY―honesty builds trust, and any deviation can destroy your reputationrn- ADAPTABILITY―managing change and finding new opportunities is critical to success todayrn- SIMPLICITY―in design, in form, and in functionrn- GRATEFULNESS―every “thank you” is appreciated . . . and generates surprising returns!rnrnKeywords: Likeable Business, Marketing Management, Customer Relations (3)

Ketersediaan
S19-0012658.82 KER lPerpustakaan Poltek Nuklir (600)Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.812(075.8) KER l
Penerbit
New York : McGraw Hill.,
Deskripsi Fisik
xiv, 220 halaman : ilustrasi ; 23 cm
Bahasa
Inggris
ISBN/ISSN
97800718000471
Klasifikasi
658.812(075.8)
Tipe Isi
teks
Tipe Media
tanpa perantara
Tipe Pembawa
volume
Edisi
-
Subjek
Manajemen Pemasaran
biblio update
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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