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Drucker on marketing : lessons from the world's most influential business thinker

Drucker on Marketing: Lessons from the World's Most Influential Business ThinkerrnrnConsidered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Although he didn't approach marketing with the same systematic rigor he reserved for management, Drucker addressed the topic in detail in his wellknown treatises on the roles of profitability and leadership, the importance of innovation, and the need to seize new opportunities.rnrnDrucker on Marketing is the first comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers.rnrnA former student of Peter Drucker, William Cohen has sifted through Drucker's huge body of work, singled out his most salient ideas on marketing, and constructed them into a framework that not only outlines Drucker's marketing philosophy but provides practical advice on how to achieve marketing goals in today's business setting. The book is organized into five thematic sections:rnrn- The Ascendancy of Marketingrn- Innovation and Entrepreneurshiprn- Drucker's Marketing Strategyrn- New Product and Service Introductionrn- Drucker's Unique Marketing InsightsrnrnFor Drucker, profitability should not be the main focus of a business. The customer should be; the market should be. He didn't consider marketing as one of many tools to generate profits. Rather, he viewed marketing as the driving force of business, a philosophy for defining and capturing the most enriching customer opportunities.rnrnKeywords: Peter Drucker, Marketing, Drucker's Marketing Strategy (3)rn

Ketersediaan
S19-0015658.8 COH dPerpustakaan Poltek Nuklir (600)Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.8(075.8) COH d
Penerbit
United States of America : McGraw Hill.,
Deskripsi Fisik
xxi, 266 halaman ; 24 cm
Bahasa
Inggris
ISBN/ISSN
9780071778626
Klasifikasi
658.8(075.8)
Tipe Isi
teks
Tipe Media
tanpa perantara
Tipe Pembawa
volume
Edisi
-
Subjek
Marketing
biblio update
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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