Buku Non-ketenaganukliran
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business
According to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service.rnrnThe founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM marketing since social media and smartphones began revolutionizing the way we do business. In Highly Recommended, Rand reveals how customer recommendations in the digital space have radically transformed the way people buy--which means you need to come up with new methods to reach customers and improve your products.rnrnWith WOM success stories from Stew Leonard's, Red Robin, Frito-Lay, Kimberly-Clark, Amazon, and other industry leaders, Highly Recommended puts you on the fast track to taking control of the dialogue about your business that's already taking place.rnrnKeywords: WOM, Word of Mouth, Social Media, Marketing, Branding (5)rn
Ketersediaan
| S19-0017 | 658.8 RAN h | Perpustakaan Poltek Nuklir (600) | Tersedia |
Informasi Detail
- Judul Seri
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- No. Panggil
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658.8(075.8) RAN h
- Penerbit
- New York : McGraw Hill., 2014
- Deskripsi Fisik
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xxi, 230 halaman : illustrasi ; 24 cm
- Bahasa
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Inggris
- ISBN/ISSN
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9780071816212
- Klasifikasi
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658.8(075.8)
- Tipe Isi
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teks
- Tipe Media
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tanpa perantara
- Tipe Pembawa
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volume
- Edisi
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- Subjek
- Info Detail Spesifik
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- Pernyataan Tanggungjawab
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Paul M. Rand
Versi lain/terkait
Tidak tersedia versi lain
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